Northface Magazine Ad Campaign
This was a class assignment for copywriting. Concept behind the design was that these "outdoorsy" people got in these fantastical situations with natural disasters and are playing down their harrowing escape and are writing a friend from their adventure place.
creative brief desired perception:
"You wouldn't be able to do the things you do outdoors without your Northface gear"
Next is the process book of the campaign designed in a later class to mimic the style of the campaign.
creative brief desired perception:
"You wouldn't be able to do the things you do outdoors without your Northface gear"
Next is the process book of the campaign designed in a later class to mimic the style of the campaign.
